Our Approach

What we do

With 15+ years experience launching products and coaching teams - from startups to The Fortune 500 - we pull from an extensive toolkit of leadership and product development best practices. Our workshops, boot camps, and off-sites create space for creativity, while one-on-one coaching ensures new skills are integrated into your company culture at scale. Our approach is to teach through doing. We help teams solve real product and company problems through hands-on facilitation (consulting, sprints), giving teams new skills to problem-solve and create solutions on their own.

How we do it

✓ Workshops
✓ Boot camps
✓ Off-sites
✓ 1-on-1 Coaching
✓ Consulting
✓ Sprints

Meet the team

Michael Saloio


Michael has supported the launch of 30+ startups since 2014 as a product strategy consultant, agency partner (Jakt, Lumenary), angel investor, and as the first full-time employee at SuperPhone. Prior to startups Michael had a successful career in technology investment research at Oppenheimer & Company.

Becca Camp


Becca brings insight from 10+ years in Silicon Valley. Prior to co-founding The New Company, Becca worked with teams and executives at IBM, Cisco, Facebook, Instagram, Planned Parenthood and more. She has been a founding team member and product lead at several venture-backed startups and is also an executive coach.