Our Approach

What we do

We behave more like a school for product people than an agency. Our leadership workshops create space for creativity, while sprints and accelerator programs put solutions in the hands of real users. With 15+ years experience launching products and leading teams - from startups to The Fortune 500 - we pull from an extensive toolkit of leadership and product best practices. The result is faster time-to-market and a product culture that wins.


✓ Product Culture
✓ Hiring & Management
✓ 1-on-1 Performance Coaching
✓ User Experience Design
✓ Strategy & Research  
✓ Prototyping  
✓ Brand & Visual Identity

Meet the team

Michael Saloio


Michael has supported the launch of 30+ startups since 2014 as a product strategy consultant, agency partner (Jakt, Lumenary), angel investor, and as the first full-time employee at SuperPhone. Prior to startups Michael had a successful career in technology investment research at Oppenheimer & Company.

Becca Camp


Becca brings insight from 10+ years in Silicon Valley. Prior to co-founding The New Company, Becca worked with teams and executives at IBM, Cisco, Facebook, Instagram, Planned Parenthood and more. She has been a founding team member and product lead at several venture-backed startups and is also an executive coach.